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Introduction
The introduction by New Labour of the creative industry policy in 1998 has focussed attention on business activity rarely considered to be of any economic interest by local and national government or regional development agencies. Graphic design is an example of this and in the New Labour model forms a noticeable component of the design sub-sector. In addition, the government funded national agency for design, the Design Council, recognises graphic design as a growth area (Design Council, 2004). However there is a paucity of verifiable data which can be relied on to inform regional economic and cultural planning, not least because there is no shared national definitional framework. Graphic design businesses are not alone in this respect, for example little is known about other creative industry sub-sectors, such as fashion design, or interactive leisure software (Roodhouse, 2002). This lack of reliable baseline primary data and a shared definitional framework can be traced back to the 1970s. However with the introduction of evidence based policy (Solesbury, W., 2001) the omission has the potential to undermine the development of an increasingly important component of the knowledge economy, the creative industries ( Leadbetter, C., & Oakley, K., 1999). This paper sets out to explore these issues through a consideration of the UK graphic design business.
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