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Authored & Researched by Isla Johnstone,
Authored & Led by Professor Simon Roodhouse,
Assisted by the Creative Industries Group
Introduction
Central to any attempt to collect data, it is essential to define the sub-sector and
produce an accurate escriptor of the activities which are evident within.
This is where judgements are needed to reflect the extent of a sub-sector and its
activities within the accepted national classification codes such as SIC and SOC, to
address the problems of overlap and double counting. To embark upon undertaking
sub-sectoral data collection at a micro level, it is essential to question who is being
counted to gain accurate coverage for a baseline analysis.
Earlier work on defining the design industry (inclusive of graphic design), produced
by The DCMS, ACLC and Eurostat have been used to inform this research;
additionally definitions have been sourced from The design Council and The
International Council of Graphic Designers. Comparative analysis of these definitions
has formed the definition used by The Creative Industries Group, The University of
Bolton for the purpose of this study.
The research is based on primary data collection within the geographical location of
Bolton and surrounding wards, and the results provide a contemporary snapshot of
the industry within the year ending April 30th 2003. The research provides baseline
data for those with a direct interest in graphic design, and is informant to the
implementation of economic and social policy...
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