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This is, however, primarily an economic argument concerned with reinterpreting the
concepts of consumption; however it does touch on the notion of willingness to pay
for the existence value of the environment. It is perhaps more important in signalling
the recognition of the concept of existence. In terms of this study we are providing an
assessment of the economic, social and cultural existence value to the community by
evaluating, spend, networks, community relationships and cultural embodiment.
Little attention is paid to networks within cultural contexts as a means of
understanding organisations, communication, personal, stakeholder interaction and
their relationships with others.
The visualising and analysis of the personal interaction networks within and between
organisations can provide valuable insights into how the organisation(s) actually
function and who holds critical positions (stakeholders) within that network. Critical
positions can be influenced by a wide variety of factors including a person’s or
organisation’s formal role, geographical location, reputation and image projected to
Nelson. 1997 Does existence value exist? Independent Review, vol11, no.4, 1997 others. As a result, it is often unpredictable as to whom or what organisation(s) will
occupy key positions in any network. By mapping and visualising the networks it is
possible to measure the levels of penetration and extent of interactions an
organisation through its staff has achieved with stakeholders and the community.
Social network analysis [SNA] is the mapping and measuring of relationships and
flows between people, groups, organizations, computers or other
information/knowledge processing entities. The nodes in the network are the people
and groups while the links show relationships or flows between the nodes. SNA
provides both a visual and a mathematical analysis of human relationships. For
example two nodes are connected if they regularly talk to each other, or interact in
some way.
For researchers who aim to measure the value of social networks through analysing
the interaction between the network members, this interaction is measured and
recorded based on the number of direct connections a node has. A member of the
network that singularly connects a group of nodes to another group of nodes usually
has high network metric significance as they are in a position to act as a gatekeeper
who is capable of combining information, knowledge and ideas found in different
places throughout the organisation. In many instances, when analysing social
networks within a given organisation, peripheral nodes are often identified during the
surveying stage of the process. This is a result of network members exchanging
information outside the original stated network, with other people that are not
currently mapped.
Individual network centralities provide an insight into the individual's location in the
network. The relationship between the centralities of all nodes can reveal much about
the overall network structure. A very centralized network is dominated by one or a
few very central nodes. If these nodes are removed or damaged, the network quickly
fragments into unconnected sub-networks. A highly central node can become a
single point of failure. A network centralized around a well connected hub can fail
abruptly if that hub is disabled or removed. Hubs are nodes with a high degree of
betweeness centrality. A less centralized network has no single points of failure. It is
resilient in the face of many intentional attacks or random failures -- many nodes or
links can fail while allowing the remaining nodes to still reach each other through
other network paths. Networks of low centralization fail gracefully.
It is the combination of understanding networks, their reach, complexity and
interactions with other forms of conventional data such as user surveys, provides the
basis to assess the existence value of a cultural organisation in this case a library
service to their communities
This paper identifies and examines this alternative model; the evaluation of the social
economic and cultural existence value of a cultural facility to its community including
networks by first explaining the history of library links.
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